The Moet Serve is here to challenge the popular Honey Deuce at the U.S. Open. How much do these drinks cost?
The Moet Serve, left, is the new signature cocktail of the U.S. Open in Flushing and one of many drinks tennis fans can purchase at Moet & Chandon stands and at select cocktail bars at the Open. Credit: Newsday/Anthony Rieber
Pop the cork!
The early reviews are in, and the new signature cocktail at the U.S. Open is a smash hit with thirsty tennis fans.
It’s called the Moet Serve, and it features Moet Ice Imperial (which is the rare bubbly that is designed to be served over ice). The drink, which includes three limes and is created while you wait, is served in a custom can inspired by a tennis ball canister.
While it may never be as big a hit as the Open’s world-famous Honey Deuce (which was purchased more than 740,000 times at last year’s Open), the Moet Serve was pleasing to fans who tried it on the first full day of the main tournament.
“The main thing I love about it is the design,” said Jeremy Rampersaud, a Long Islander from Inwood. “This is very cool. I like the designs with it. The three limes almost represent three tennis balls.”
After peeling back the foil to open the concoction and taking his first sip, Rampersaud said: “The taste is as refreshing as you think Moet would normally taste.”
Now, we know what your next question will be: How much does it cost?
The answer: $32, the same as a glass of Moet served at the Open in a golden chalice.
At least it’s not as much as last year’s debut signature cocktail, the Watermelon Slice, which sold for $39.
The Honey Deuce sells for $23, the same as last year.
After taking a sip of the Moet Serve, Mollie Gisolfi, of Scranton, Pennsylvania, said, “I like this better, actually. The Honey Deuce is more of a fruity, sour [drink]. This is more light and refreshing.”
What about the price?
“When we got in line, I didn’t even look at the price,” said Gisolfi, who said her husband Joseph “calls me ‘Market Price Mollie.’ I would spend $32 on a glass of champagne. Would I add lime to it at home? I think I would. I would for brunch, definitely.”
The Moet Serve is being sold at Moet & Chandon stands and at select cocktail bars at the Open. The good news for those seeking it out is the lines at the Moet stands were much shorter on Day 1 than those at bars that sold an array of cocktails, including the Honey Deuce.
Steven Fong, of Manhattan, started his second Open experience by enjoying a Honey Deuce (and taking a photo of himself with it).
He said he wasn’t aware of the new cocktail but is “open-minded” to trying it.
“Obviously, the Honey Deuce is something that everyone kind of has,” Fong said. “I guess something that’s trending, so everyone seems to get it. But I’m open to trying different kinds of cocktails, ready-to-go spirits and everything. Something champagne-based or wine-based would definitely interest me.”
Hmmm . . . wine-based. There’s still time to design a new signature cocktail for next year’s Open.
Anthony Rieber covers sports media and business and professional sports (you know, games and trades and things). He has worked at Newsday since Aug. 31, 1998, and has been in his current position since Jan. 1, 2026.
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